After working for a major artificial insemination bull stud for about 10 years breeding cows I saw plenty of politics in the bull business. Many decisions the artificial insemination bull studs make are not about helping dairymen out in their real needs. Everything the artificial insemination companies do is to increase their bottom lines by increasing the price of their bull semen. Those decisions really made me answer questions about what I am really doing. I decided to take action and start a new artificial insemination company with my mentor Wout VanderGoot in the summer of 2007. Our whole goal was to produce cattle that all dairymen would like no matter how much “they” change the indexing formulas and production & type numbers so the big artificial insemination bull studs could “increase the blend” of the semen from their bulls. Our concept is simple in that we believe good dairy cows come from good dairy cow families. No matter what the current trend is in the politics of bull proofs we are going to stick with getting top genetics from the best cows in the world no matter what the numbers are on paper! This will always end with results of producing great cows that our customers expect!